The Seneca CEO class recently visited The UrbanWoody Brewery and The HoneyBee Winery in Fostoria, where we had the opportunity to meet owner Mike Aurand and tour the impressive expansions of what began six years ago as a small taproom.
When faced with the challenges of COVID-19, Mike and his wife Tiffani quickly learned the value of adaptability—pivoting their business model, expanding their physical space, and creating new products to meet the needs of their loyal customers - food, seltzers and wine! Today, HoneyBee proudly stands as Seneca County’s first winery, and both UrbanWoody and HoneyBee have even more exciting growth on the horizon! 🍯
Key Takeaways from Mike’s Story:
💪 Work ethic is essential—outwork your competitors.
❤️ Pour into your community—it always comes back full circle.
👂 Listen to your clientele—be willing to adjust and pivot.
🙏 Strong faith, perseverance, and commitment make all the difference.
Through the stressful, sleepless nights of building their business, Mike and Tiffani have shown that success comes from grit, vision, and an unwavering belief in what you’ve started. 🌟
Thank you to the Aurands for sharing your exceptional journey and commitment to your community with the CEO students!
#SenecaCountyCEO #UrbanWoodyBrewery #HoneyBeeWinery #SmallBusinessSuccess #FaithAndGrit
